By Randy Stephens, JD, CCEP, VP of NAVEX’s Advisory Services Team
“Know your audience.” It’s a cardinal rule of business communications—and it certainly holds true when determining the most effective ways to communicate ethics and compliance programme updates to your board of directors.
Board members are generally highly sophisticated, business-focused professionals who are accustomed to being provided with customised, high-level data and information. Their expectation is that the data they receive in board reports has been vetted and analysed for them, and that they can convert that information into specific business plans.
Excellence in board reporting helps create opportunities for deepening board engagement, improving the company’s culture and helping to further cement the trust and respect the board has for the accomplishments of the company’s compliance programme.
In our work with companies across the world, we see a wide range of approaches to board reporting. Our surveys of critical compliance employees have yielded insights on which approaches typically work well, and which fall flat.
The following best practices for board reporting create a strong, mutually-beneficial relationship between compliance officers and the board:
Following an executive summary (delivered either in writing or verbally), reports should be delivered in a well-organised, professional looking format and address some combination of:
Recommendations: Open with a short executive summary section which provides a high level summary of the focus areas identified above. The executive summary should also highlight any resource challenges the compliance department may have which would need board support.
SUGGESTED CONTENT (FOR ILLUSTRATION PURPOSES ONLY): Consider, for example, in the ethics hotline/helpline section including a statement such as: “While our current percentage of anonymous calls is 33%, the goal is to reduce the percentage to less than 25%, which represents the industry median for our peer group. Anonymous calls are more difficult to properly and completely investigate. By using more awareness and anti-retaliation training, we hope to empower employees to be more comfortable identifying themselves when they call. Note: Certain countries in the EU limit our ability to collect identifying information. Those calls have been removed from the overall percentage calculations for the purpose of this report.”
Reports should be delivered at least quarterly along with an annual report at the end of the year. This frequency meets or exceeds the standards of most companies. This might vary depending on the size and sophistication of the compliance programme. Ensure you are meeting the board’s expectations on timing by asking the board for feedback.
Improve board reporting further by seeking opportunities for the CCO to interact with the board outside of quarterly meetings and directly interact with the board in cases of predetermined priorities.
Recommendations: In addition to regular reporting, to the extent possible, consider off-cycle deep dives into important risk issues, such as reputational crisis preparedness or anti-corruption programme elements.This separates the risk discussions from the overall routine report. However, if this is not available, consider deeper dive risk discussions embedded in the quarterly and annual reports.
Mature ethics and compliance programmes never lack for content. However, the sheer amount of material and data may desensitise the board to the accomplishments and challenges a program has faced and overcome.
The following basic elements should be covered in some form or another:
This provides the board with an information reporting structure closely aligned with their oversight obligations.
The board should be concerned with any investigations of high-level employees and the outcomes, whether reported by whistleblowers or otherwise. This is an excellent opportunity for the CCO to demonstrate the effectiveness of programme elements, which hopefully detected the issue, prompted a timely investigation, and resulted in swift action to address the issue, such as policy changes or terminations.
It is also critical to address the state of the company’s risk assessment and risk readiness. This should be more than just addressing the risk that criminal conduct will occur as called for in the FSG. (More on this in the next section.)
Recommendations: Balancing content with engaging substance and context will offer the board an even greater likelihood of engaging with the CCO during the presentation. With all of the demands on board members’ time, reports should have the greatest impact with the least amount of information possible, while still providing the board with relevant and timely information.
SUGGESTED CONTENT (FOR ILLUSTRATION PURPOSES ONLY): An example of how to address this issue could be: “Our Compliance Culture: Survey Says…” A recent employee engagement survey was submitted to 2,000 randomly selected employees. They were asked questions which helped the compliance department determine how employees perceived our organisational culture. Out of 2,000 employees, we achieved a completion rate of 67%, which is extraordinarily high and above the average survey return rate of 34%. This high completion rate suggests that our employees are engaged. It could also indicate that they are particularly interested in sending a message to senior leadership about a particular issue such as a reduction in force, union activity or the recent restructuring of division responsibilities. However, since this compares favorably to a 68% completion rate the last time the survey was administered, it suggests an unusually engaged employee population. When asked if they felt comfortable reporting issues of misconduct, more than 65% responded “Yes.” This is an indicator of a healthy culture.”
A risk assessment is one of the foundational elements of an effective compliance programme. It provides critical information affecting the company’s risk recognition, planning and mitigation process. This is one area that board members know well—particularly for public companies or issuers which must file a Form 10-K or an annual report. A heavily scrutinised element of these filings is always the risk factors.
Failing to address the risk assessment process in board reports may leave the board with the impression that compliance does not drive or participate in the risk assessment process.
Recommendations: Consider addressing some or all of the following in all or some of your board reports:
The best compliance programmes are often coupled with a very engaged board and a healthy relationship between the board and the CCO. In the best case, the CCO has regular, formal contact with board members and provides information on topics of interest between regularly scheduled board meetings.
This engagement is usually a sign that the board values the role of the CCO and the compliance programme overall. A board that is genuinely interested in the compliance process and its outcomes is often due in equal measures to the dedication and professionalism of the board as well as the excellent job done by the CCO and the compliance team members.
Recommendations: Engage in regular dialogue with the board to explain and refine the information presented in board reports. This will help the information resonate to the greatest degree possible with the board members, and further cement the trust and respect the board has for the accomplishments of the company’s compliance programme.
Leverage an engaged and knowledgeable board to help you develop a more meaningful board reporting process, and underscore the board’s ownership stake in your compliance program. Engaged boards can help extend and expand the compliance programme while also enhancing both top-down support and bottom-up buy-in for continuing to move the compliance programme from a reactive to a predictive model.
The board should be comfortable that they have the information and understanding of the programme they need to carry out the fiduciary responsibilities required of them. This not only protects the board from potential liability but will also tap the considerable experience and professionalism of the board.
Additionally, we recommend a regular schedule of board training. This should be developed with the board’s buy-in, implemented promptly, and refreshed every 24 months or as new board member classes are elected.
This training should cover:
Many CCOs assume that boards know their risks and responsibilities already and are afraid to discuss board-specific risks. This is not always the case. Boards need and want to talk about things like:
In the final analysis, the story being presented to the board should focus on:
Use your board reports to provide the board with a high-level report card on your programme. Provide context and strategy instead of overwhelming the board with raw data. The board report is a regular opportunity for the CCO to engage the board and gain buy-in for the compliance programme. Treat the board report as a starting point for the conversation, not the end game.
ABOUT THE AUTHOR
Randy Stephens, J.D., CCEP, vice president of NAVEX’s advisory services division, is a lawyer and compliance specialist who has worked in roles with legal and compliance responsibility for over 30 years, including operations in Mexico, China and Canada. Randy has significant in-house experience leading compliance programs and working for some of the largest and most diverse public and private corporations in the United States, including Home Depot, Family Dollar and US Foods.